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The pre-owned luxury watch market is thriving
  + stars: | 2024-04-24 | by ( Fawnia Soo Hoo | ) edition.cnn.com   time to read: +11 min
Granted, the pandemic-induced second hand luxury watch boom peaked back in March 2022, but the market is still going strong, and price levels remain higher than pre-Covid times. “(They’re) a crucial demographic for the growth and evolution of the pre-owned and vintage luxury watch industry,” added Paul Altieri, founder & CEO of multi-brand online luxury marketplace Bob’s Watches. Don't be shy," said Dimepiece's Brynn Wallner of new buyers' potential nerves when it comes to luxury watch stores. How can you tell if a luxury pre-owned watch is the real deal? “Luxury watches of this caliber will go from one generation to the next to the next to the next,” he explained.
Half of replica watches are Rolex replicas, according to Watchfinder's CEO. The exec told Bloomberg that the brand sees the highest demand on replica markets. Meanwhile, prices for luxury watches have fallen near two-year lows on secondary markets. The replica watch market is getting more and more sophisticated, and roughly half the market is comprised of Rolex fakes, according to the chief executive of Watchfinder & Co. "You see replica or clone watches — very, very high quality watches — of virtually all of the big luxury brands," van de Vall told Bloomberg.
Persons: Arjen van de Vall, van de Vall, it's, Joe Biden, Michael Gapen Organizations: Bloomberg, Morning, Rolex, Watchfinder, JPMorgan, Bank, America's Locations: Swiss
watch nowThe luxury watch market is well-positioned to avoid a crash as tight supply and a new generation of young collectors drive demand, according to the CEO of Audemars Piguet. With demand for watches outpacing supply of new inventory, prices for pre-owned watches have skyrocketed, along with online sites like Chrono24, Watchfinder and Watchbox that buy and sell pre-owned watches. A pre-owned Audemars Piguet Royal Oak "Jumbo" that retails new for $35,000 is currently listed on Chrono24 for $115,000. Audemars Piguet produced only 50,000 watches last year and is expected to produce about 51,000 this year, Bennahmias said. Source: Audemars PiguetAudemars is now celebrating the 30th anniversary of its popular Royal Oak Offshore model, a larger version of its signature Royal Oak.
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